Your New Marketing Mindset:
4 Steps To Success With Proven Marketing Tactics

Marketing always gets a bad rap. People think that the primary purpose of marketing is to make sales. While sales are great and necessary for every business to grow and thrive, the number one reason businesses should market is to attract prospects into their pipeline. Sales will come – especially if you have a great sales team to connect to prospects and convert those leads into sales. Marketing is all about having a clear plan to acquire prospects. Expecting your marketing to do the job your sales team is supposed to do will waste both time and money.


To be successful in your marketing, we recommend following these four steps to success.

First, identify your business needs. Ask yourself – Does my business:

1) need to market for prospective clients?

2) need to market to higher quality prospects? or

3) need to stay top of mind with your existing client base?


Second, create a strategy. A famous quote by Antoine de Saint-Exupery says, “A goal without a plan is just a wish.” You need to build your business on a solid foundation, not just a wish. Creating marketing goals that support your primary business needs will serve as your marketing strategy.


Third, execute prioritized marketing tactics. Once you have a clear marketing strategy, it’s time to prioritize your marketing tactics. Executing the appropriate tactics in a way that solves your prospects’ problems will help fill your pipeline.


Finally, be consistent in your marketing efforts. Marketing begs for consistency. You can’t send one mailer and hope two years later people remember you. So becoming – and staying – top of mind with your clients and prospects on a monthly, even weekly, basis is critical.



Now, let’s dig into the eight proven marketing tactics we teach as part of the diy Marketing Pro training program. Selecting which tactics make the most sense for your business will be based on your customized marketing strategy.  

1. Branding

Your brand is the foundation of your business. Effective branding helps you stand out from the crowd.

2. Marketing Strategy

A marketing strategy is the overall game plan for reaching prospects and turning them into paying clients. This strategy is not a one-size-fits-all solution. Instead, it develops out of your company’s specific needs.

3. Online Presence

Everything you do online is indexed and cataloged, from sharing content to a review left by a client. So the more you do online, the easier it is to be found by your target market.

4. Website

Your website has two primary purposes. First, it proves the credibility of your business. Second, your website is the foundation for everything you do online related to your business. All content, emails, business cards, truck signage, etc., should point back to your website. That is why it is so essential that your website contains fresh content for your prospects to consume.

5. Social Media Marketing

Social media connects your business to the world. Your business can share information, interact with a broad audience, and market to a specific community by being active and consistent on social media.

6. Email Marketing

The purpose of email marketing is to promote products or services while developing relationships with potential clients. Consistently sending emails to your subscribers is one of the most efficient ways to reach your prospects.

7. On-Site SEO

On-site SEO helps search engines interpret your website content. If your website content is not optimized correctly, you will miss the full potential search engine optimization offers your business.

8. Relationship Marketing

The bottom line, people do business with who they know, like, and trust. That also includes referrals they pass. So it takes consistent effort to stay top of mind with your prospects.

I hope this brings a better understanding of a successful marketing mindset and proven marketing tactics you can implement in your business. So, where do you go from here? First, take time and evaluate where your business can improve in one or two of these areas. Then, taking the time to plan out what that looks like – and who will be responsible for implementing each aspect – will get you well on the way to having a solid and successful marketing strategy.



Kim Douglas, marketing consultant and founder of the AEC Consultant Group, revolutionizes how businesses market themselves through branding, website design, social media content, and email marketing. Kim brings over 20 years of combined experience in the landscape and marketing industries to her role at the AEC Consultant Group.

Kim’s role as a consultant is to inspire you with what is possible, determine what isn’t working, and create change through action. She is passionate about presenting the unique, problem-solving characteristics of businesses to attract their best possible client prospects.

If you are interested in learning more about our consulting services, please visit our website at www.AECconsultantgroup.com or email info@AECconsultantgroup.com. You can also learn more about our private training program helping businesses master their marketing at www.diyMarketingPro.com.

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